Monday, February 25, 2008
Creative Brief
Goal:
Get John McCain in the minds of the 21-30 year old target market. Quickly inform them of what McCain's life experiences and how that qualifies him to be President. Also, we want the viewers to make an "amusing" comparison of their internship or life experiences with John McCains.
Direction:
Use McCain's POW experience in Vietnam to show that he is not another politician. Through the banner college age men and women can compare their "tough" experience with McCains. Most college age kids really can't compare their experiences or internships to being a prisoner of war in Vietnam. Because of this, kids who think their lives are tough will find that what they worried about is much less serious and will look at their experiences with a lighter heart.
Get John McCain in the minds of the 21-30 year old target market. Quickly inform them of what McCain's life experiences and how that qualifies him to be President. Also, we want the viewers to make an "amusing" comparison of their internship or life experiences with John McCains.
Direction:
Use McCain's POW experience in Vietnam to show that he is not another politician. Through the banner college age men and women can compare their "tough" experience with McCains. Most college age kids really can't compare their experiences or internships to being a prisoner of war in Vietnam. Because of this, kids who think their lives are tough will find that what they worried about is much less serious and will look at their experiences with a lighter heart.
Saturday, February 16, 2008
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